![]() The “success” of which they speak isn’t the hand-wavy “artistic”, “critical” or “proving a point” kind, but the sort of success that bottom-line thinkers like: In Rainbows made more money before the the album was physically released than the total sales for the previous album, Hail to the Thief. Techdirt points to a report on Music Ally that says that Radiohead’s publisher Warner Chappell will tell all about the In Rainbows experiment at the “You are in Control” music conference now taking place in Iceland. ![]() It turns out that Radiohead’s experiment was actually a success. The remaining 38% voluntarily paid an average of $6 for the albumīased on these numbers and Radiohead’s silence, the CNN/ Fortune article inlcuded the sneering line “Can’t wait for the follow-up album, In Debt.”.62% of the downloaders chose to pay nothing.Radiohead didn’t reveal any statistics related to the download the known data comes from comScore, who reported that: You could choose to simply download the album or voluntary pay an amount of your choice. In 2007, Radiohead made their album In Rainbows available for download before physical copies were available in stores. ![]() CNN/ Fortune hated the idea so much that they listed it in their 101 Dumbest Moments in Business article. ![]()
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